My question is; did the popularity of a show such as 24, featuring a black presidential candidate of similiar nature and stature give the Obama presidential campaign a leg up. Could it have helped the nation feel more comfortable with such a 'radical' step..I ask you.?
Monday, 26 January 2009
Barrack 'H' Obama - the beauty of a name
Did anyone else miss the rather cleverly 'repositioned' name of Barrack Hussein Obama to Barrack H Obama? The latter not only hiding an amusingly dictator associated name, that one's nation is still at war with, but also elevating it to make it sound much more statemanly! Nice move. Although let's face it, if he hadn't been the man he is I'm sure the papers would have had a field day on it. A subtle but effective bit of marketing polish...
Thursday, 8 January 2009
Meerkat Marvel
Compare the Meerkat - inspired angle. Love it. They could have so easily gone down the boring route of the 'credit crunch' and thank god they didn't. Meerkats rock. Reminds me of John Cleese.. also good. One to make you smile. And even better, check out the supporting site:
http://www.comparethemeerkat.com/searching.html Nice touch.
See the ad:
http://www.brandrepublic.com/Campaign/Creative/59818/comparethemarketcom-aleksandr-vccp?DCMP=EMC-Creative-Bulletin
http://www.comparethemeerkat.com/searching.html Nice touch.
See the ad:
http://www.brandrepublic.com/Campaign/Creative/59818/comparethemarketcom-aleksandr-vccp?DCMP=EMC-Creative-Bulletin
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