Sod MasterCard - this one's priceless

Maybe it's because I'm from Lancashire that this one strikes such a chord. It's a chip off the Phoenix Nights block. I don't care who Ken Shuttleworth is but it's a pure gem. I'm going to buy some Yorkshire Tea right now! A good lesson in how you don't need to peddle the 'product attributes' to sell product. The general British public is over being sold to. Yawn. We need to be entertained!

http://www.campaignlive.co.uk/news/bulletin/creativebulletin/article/907612/?DCMP=EMC-28May2008

Network Central

I'm going to Network Central in Bridgewater tomorrow. Anyone else going?

William Hill rebranding to Bill Hill?

Does a really well known high st brand need to rebrand as something a bit more 'friendly'? Surely not! And as for a more 'community oriented' brand, deary me, whatever the marketeers or HR people conjure up, it's a betting shop - give us a break. Tinkering for tinkering sake... I say.

http://www.hrmagazine.co.uk/news/bulletin/weeklyupdatebulletin/article/904031/?DCMP=EMC-Dailynewsalert