Creative critique - Foundation for Study of Infant Deaths

Can't help but feel that this add was dreamt up by a man. Just doesn't quite cut the mustard for me I'm afraid. It doesn't look half as painful as it was! And there's a disconnect here between the physical pain you go through and the unbelievable mental anguish that you would feel in losing your child...I shudder to think. I'm sure it will get people talking though and that's good awareness...
http://www.brandrepublic.com/Campaign/Creative/59675/fsid-pain-jwt-london/

Tipped over the edge

As a seasoned planner from a leading SW marketing agency, I've spent hours trawling through blogs to get under the skin of X target audience and understand what 'makes them tick'! But until now I've held back from writing my own. Why? Not enough time.... not really the 'soap box' type...feels a bit Bridget Jones online without the vodka. But now it's 2008, things have moved on, I'm setting up my own business. It's ventures new and it just feels a bit rude not to. So cheers to all the bloggers out there... hello there.

And one note to myself: Lucinda do not become a blog bore!