Marketing at the coalface - branding and positioning. Successes and failures.

Here's a presentation I ran for Bristol Uni undergrads focusing predominantly on branding and positioning. It includes a closer look at why Woolworths failed and rise and fall of Orange etc. Thought I'd share it. Feel free to take a look!

Marketing at the coalface - branding and positioning. Successes and failures.

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What your business card says about you!

You can't help but judge someone by their business card. Cheap and flimsy paper...cutting corners. Traditional style - white, logo, business address main feature...not exactly an innovator. Bright red - crazy letters...this one thinks he's a bit of a card. Tiny strip - interesting but forgettable. Heavyweight, corporate, funky, different, reputable - all judgements we can't help but make instantly! You'd think it's obvious but I've got a fistful of printer's business cards and the quality of the print on some of them is terrible... enough said!

Then there's those that try to include absolutely every service they offer and end up with a cluttered mess that's begging to be binned. It really is worth spending a bit of time on your business card and remembering the real purpose of a business card - is to make you / your business memorable above anything else...so when the relevant problem, pain, need arises that you can help with, you're the one they think of...and for the right reasons!