Can't help but feel that this add was dreamt up by a man. Just doesn't quite cut the mustard for me I'm afraid. It doesn't look half as painful as it was! And there's a disconnect here between the physical pain you go through and the unbelievable mental anguish that you would feel in losing your child...I shudder to think. I'm sure it will get people talking though and that's good awareness...
http://www.brandrepublic.com/Campaign/Creative/59675/fsid-pain-jwt-london/
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