An emotional vs rational election..

I can't help but feel somehow disappointed this morning. Having been totally split right up to the last minute - to the point where I had to ask for a new voting slip to change my vote, I voted Conservative - for a host of reasons, but largely because I didn't want to see Gordon continue in power. But the truth is the poor performance of the Lib Dem's is disappointing. From a marketing perspective, he played his campaign so well - appealing to the hearts and minds of the nation and if people were only voting at an emotional level (that and a bit of PR help!), I sincerely believe he would have captured a much larger share of the vote. As a marketeer, the traditional model looking at the decision making process is that the final vote is an emotional one, having analysed all the rational arguments before that. In this case - it was kind of different. He won for so many at an emotional level but many of us were faced with too many rational choices - would the Lib Dem party be equipped to govern, is my vote for Lib Dem really a vote for Labour. Maybe their 'close' wasn't strong enough. Many had already bought into his 'a fairer Britain' so maybe the close should have been playing to the rational mind. Either way, from a business perspective, it should at least make us all think about the decision making process that goes through our prospects minds when considering whose products / services they will ACTUALLY go on to buy. Meanwhile, who knows what'll happen from here in...