The personal touch this time

When was the last time you had a personal, hand written card from a business following up after an appointment?

So there we go, I had so many different things going around in my head that I started my last post about this and ended up talking about an entirely different thing altogether! Anyway.... so this morning waiting in the post box was just that - a handwritten card from the veterinary practice we saw last week to say that he hoped our cat, Purdy, was doing well and that he felt that the last appointment had been a little rushed and just wanted to check that we were happy we knew what to do, enclosing a little further information about the practice.

As a customer, I can say hand and heart I won't be going to any other practice. I feel that I'm valued as a customer and that I'll get exactly the service we need from a caring, attentive, professional practice. In today's overly commercial world where most marketing is automated and a customer is just a number, it pays to think beyond the numbers some times. We all know that a loyal customer is much more valuable than a one hit wonder.