Compare the Meerkat - inspired angle. Love it. They could have so easily gone down the boring route of the 'credit crunch' and thank god they didn't. Meerkats rock. Reminds me of John Cleese.. also good. One to make you smile. And even better, check out the supporting site:
http://www.comparethemeerkat.com/searching.html Nice touch.
See the ad:
http://www.brandrepublic.com/Campaign/Creative/59818/comparethemarketcom-aleksandr-vccp?DCMP=EMC-Creative-Bulletin
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Also loving the Meerkat! Just happened across yours after posting my own 'loving it' blog, the Gorilla of 2009?
Hey Luby - How clever is this? Just spent 5 minutes comparing meerkats after seeing it on yout blog. Genius!
Totally agree Luby! We rummaged through the Meerkat site the other week and were very pleasantly surprised to see how much clever work had gone into it – AND most importantly that leads were not lost there but gently nudged back to the genuine site. It could have all gone so easily wrong there. Inspired.
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