Does a really well known high st brand need to rebrand as something a bit more 'friendly'? Surely not! And as for a more 'community oriented' brand, deary me, whatever the marketeers or HR people conjure up, it's a betting shop - give us a break. Tinkering for tinkering sake... I say.
http://www.hrmagazine.co.uk/news/bulletin/weeklyupdatebulletin/article/904031/?DCMP=EMC-Dailynewsalert
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