Maybe it's because I'm from Lancashire that this one strikes such a chord. It's a chip off the Phoenix Nights block. I don't care who Ken Shuttleworth is but it's a pure gem. I'm going to buy some Yorkshire Tea right now! A good lesson in how you don't need to peddle the 'product attributes' to sell product. The general British public is over being sold to. Yawn. We need to be entertained!
http://www.campaignlive.co.uk/news/bulletin/creativebulletin/article/907612/?DCMP=EMC-28May2008
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